How Well Do You Know Concours?

Do you know your Concours trivia? Did you know we’ve been in business since 1955? Or that the original location was on 3710 N. Oakland Ave? What about the fact that we had the Chevrolet franchise from 1976-1978? Did you know one of the original technicians (and later, General Service Manager) was named Ziggy Zapp? Here’s a brief summary of our history—let’s get more acquainted, shall we?

According to Bill Wuesthoff, our current owner along with sons Karl and Lee and family, Concours opened in January 1955 as a joint effort between 5 partners, including his father, Herb Wuesthoff, Sr. At the time, imported cars were becoming more popular, and they each saw a need for a dealership specializing in imports; hence, Concours was created to fill that need!

Volkswagen was the first franchise to be brought in along with Mercedes-Benz, Porsche, Jaguar, and Lancia. How was Volkswagen chosen? For those of you playing at home, Volkswagen means “people’s car.” It was for this reason that VW was an original franchise—to be a “bread-and-butter” car for the dealership, a popular car that the people would consistently have an interest in and a desire for, a fun car that would also meet people’s basic transportation needs.

In 1960, we relocated to 1935 W. Silver Spring, and in 1966, we made one last move to our current location at 1400 W. Silver Spring. Over time, Bill Wuesthoff and Herb Wuesthoff, Jr. bought out each of the original owners, who took some of the franchises with them as they left. And about 25 years ago, Bill bought out Herb! In 1998, we separated the body shop and created BodyWorks by Concours, and in 2006, our BMW franchise moved to its own building at 5990 N. Green Bay.

Through all of the changes and additions, integrity, service, and progress have remained the basic principles in our business. The moment you enter through the doors of any of our locations, you are a part of the Concours family and always a high priority. You tell us what you’re looking for or what you need, and we will do everything we can to get it done. We have always believed that that’s what separates us from the rest—our service to our customers. We’re the place “where service makes the difference.”

Enter shameless plug: If you agree, please vote for Concours and BodyWorks by Concours on WISN’s A-List Contest!

Click here to vote for Concours as Best Dealership: http://wisn.cityvoter.com/concours-motors/biz/540325?utm_source=wisn-cityvoter.com&utm_medium=web&utm_campaign=share-contest

Click here to vote for BodyWorks by Concours as Best Body Shop: http://wisn.cityvoter.com/body-works-by-concours/biz/547683